Rachel Taylor

Graphic Designer & Illustrator

Cordinate Extension Cords

Cordinate was a new house label under Jasco Products Company. The vision was for the customer to be able to interact and touch the most appealing part of the product. Through multiple hand cut samples, an open-side packaging was developed that not only encouraged customers to interact with the product, but kept the product secure as well. This goal was a success, as this product became one of the company’s top-five selling products in retail stores within the six months of production.

Role
Graphic Designer, Package Designer
For
Jasco Products Company
Type
Retail Packaging
A blue, brown, and gray packages for USB extension cords stand carefully angled against a neutral background.
A blue, brown, and gray packages for USB extension cords stand carefully angled against a neutral background.
Three different but similar packages show different packaging prototypes for USB extension cords.
Three different but similar packages show different packaging prototypes for USB extension cords.
Packaging for a gray 10ft. USB extension cord with a braided fabric cable is displayed against a neutral background.
Packaging for a gray 10ft. USB extension cord with a braided fabric cable is displayed against a neutral background.
Three columns show straight-on images of the USB extension cord packaging in blue, brown, and gray colors and with different features.
Three columns show straight-on images of the USB extension cord packaging in blue, brown, and gray colors and with different features.
Packaging for a blue 10ft. USB extension cord with a braided fabric cable is displayed against a neutral background.
Packaging for a blue 10ft. USB extension cord with a braided fabric cable is displayed against a neutral background.