Rachel Taylor

Graphic Designer & Illustrator

Honeywell

The conceptual pitch for Honeywell’s co-branded product as part of the Z-Wave lineup was the selling point for the partnership between Z-Wave and Honeywell within Jasco Products. The licensor had a lot of concerns about upholding their strong visual identity as part of a cobranded product. The conceptual pitch proved that we could visually address their concerns, and build out designs that brought harmony to the aesthetics and standards of both families of products, while also perfoming on a timeline that worked with their processes. The pitch was a win, and after several months of additional concepts, the deal was finalized.

Role
Graphic Designer, Packaging Designer, Copywriter, Project Manager
For
Jasco Products Company
Type
Conceptual Design & Retail Packaging