The conceptual pitch for Honeywell's co-branded product as part of the Z-Wave lineup was the selling point for the partnership between Z-Wave and Honeywell within Jasco Products. The licensor had a lot of concerns about upholding their strong visual identity as part of a cobranded product. The conceptual pitch proved that we could visually address their concerns, and build out designs that brought harmony to the aesthetics and standards of both families of products, while also perfoming on a timeline that worked with their processes. The pitch was a win, and after several months of additional concepts, the deal was finalized.

Role Graphic Designer, Packaging Designer, Copywriter, Project Manager
For Jasco Products Company
Type Conceptual Design & Retail Packaging

Pieces Honey 01
Conceptual Retail Packaging

Pieces Honey 02
Cross-sell insert booklet

Pieces Honey 03
Alternate Conceptual Retail & Contractor Packaging

Pieces Honey 04 Big
Installation Manual and Technical Illustrations

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